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Guidelines for a trustworthy GoFundMe

GoFundMe is fortunate to see incredible stories of communities that rally together and help those in need; the support we see is touching and powerful. We’ve put together a few tips to help you make sure that your community trusts and understands your fundraiser.

How to build trust within your community

The clearer your story, the more your community will trust you. We find that building trust is one of the most important parts of being a successful organiser and it is our goal to help get you there. 

Including the information listed below will build trust with your donors and help our Trust & Safety team to quickly review your fundraiser in the future. If our team isn’t able to find the information listed below in your story, they may contact you for more details. For more information regarding your safety, please visit this link.

 

All fundraiser stories should include:

How the funds will be used/what your expenses are

  • If there are multiple expenses, clarify the primary reason for the GoFundMe and how any additional funds will be used

Who is responsible for the expenses listed on the fundraiser

  • If you are not responsible for the expenses, clarify how you will transfer the donations to the intended recipient; more on this below

 

If you are raising funds for someone else, you can build trust by:

Adding a beneficiary

If you are raising funds on someone else’s behalf,  the best option is to add them as the beneficiary so that they can withdraw the funds directly to their personal bank account. You can read more in this article about what to consider when adding a beneficiary

Withdrawing on their behalf

If you are in touch with the person you’re raising funds for, but they are unable to withdraw the funds themselves, you can withdraw the funds and then send them to the intended recipient outside of GoFundMe. If you intend to do this, we encourage you to be clear about the following in your fundraiser story:

  • How are you  related to the parties you're raising funds for?
  • How will the money be transferred to the parties you're raising funds for or be used on their behalf? (be specific as possible)

If you are not in touch with the person who you are raising funds for, please  contact them before launching your fundraiser to receive their authorisation.  If you’ve already started a fundraiser and are not in contact with the recipient, that's not a problem! Please contact our team and we can help you.

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