How fundraising works on GoFundMe

Whether you’ve already created your fundraiser or haven’t started yet, there are a few things to bear in mind along your fundraising journey. In this article, we’ll explain how GoFundMe and crowdfunding in general work and we’ll also share some tips for successful fundraising. You can also visit our community for some tips on getting started.

What is crowdfunding? 

As an organiser, it’s important to know that the success of your fundraiser often depends on who you share it with; GoFundMe does not find donors for fundraisers. Rest assured, we have lots of tips to help your fundraiser gain visibility and reach a wider audience, but please bear in mind that strangers rarely donate to strangers on GoFundMe. 

Crowdfunding is when a group of people come together and donate to a cause that they care about. As a GoFundMe organiser, you will be getting in touch with your friends, family and community to ask for support. We know that this might feel a bit overwhelming, but remember that everyone needs help sometimes and your network will probably be more than happy to support your cause. If you’re thinking "well, I don’t have a very big network to share with", please continue reading because we have some suggestions that could help.

How can I be successful?

The simple answer is: share. Share your fundraiser as far and wide as possible because this is how people are going to find it. Social media is a great resource, so if you have Facebook, Instagram  or Twitter accounts, those networks are great places to start. It’s also important to make sure that you have a compelling fundraiser story since that is what people will read to find out about what you're fundraising for.

Another great strategy is to add people in your network as team members of your fundraiser. Your team members will be able to post updates, thank donors and send messages to other team members. They’ll also be able to share the fundraiser with their own communities, which will help you reach a new audience. 

If you don’t have a personal network of friends or family that you feel comfortable asking for donations, there are other options. We recommend thinking creatively about different groups that might be interested in supporting your cause. This could be anything from a local charity, to a church group to contacting local media; even if these groups aren’t in a position to donate, they could share your fundraiser for you and help you to gain support.

Our community also has some great ideas for crowdfunding without a large personal network.

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