Creating a click-worthy GoFundMe title in 30 characters or fewer is simple, but it is not always easy. Similar to your favourite book’s title, your GoFundMe title needs to be unique, relevant and draw attention to your GoFundMe.
The goal of a campaign title is to entice supporters to click on it. With hundreds of thousands of GoFundMe campaigns, it is crucial that your story stands out among the list of campaigns. Here is a checklist to make sure you have crafted the perfect title for your GoFundMe:
1. Does your title include you or your beneficiary's name?
Most people will be searching for your GoFundMe using your or your beneficiary's full name. Including a name in your GoFundMe title will personalise your campaign, as well as ensure your GoFundMe is easy to search for.
For Example: Check out this amazing GoFundMe campaign that Campaign Organiser, Callie Agius created for her teacher Mr Corocan. Callie created a unique and enticing title that made her GoFundMe easy to find and aided in her success. She was able to raise over 15k to help her teacher retire.
2. Did you use an action verb?
Your campaign title should be a call to action. Using powerful language creates a sense of urgency for donors as well. Your title should draw interest and stand out in your friends’ news feeds.
For Example: When Daniel was unable to attend his sister’s wedding in Congo due to unexpected costs, his friend Jordan created a GoFundMe campaign to help Daniel pay for his airfare. In only 15 characters, Jordan created a simple and effective title that was a call to action for his Facebook friends, "Fly Daniel Home".
Check out these great campaign titles below for some inspiration:
- Move Mountains for Ryan
- Save Joe’s Pizzeria
- Stand by Mary
- Rally for Rob
- Reunite the Taylors
3. Have you double checked your grammar and punctuation?
Lastly, but most importantly, do not forget to proofread your GoFundMe title. The title is part of your first impression for donors and supporters, and will headline your campaign. You can also add an exclamation point to convey excitement or urgency!
For Example: Alex Abenchuchan started the "Daily Moth", an online show that delivers news in video using American Sign Language. To cover business expenses and keep the online show going, he created a GoFundMe campaign with a catchy title and perfect grammar and punctuation.
Once you have checked all of the boxes above, your GoFundMe title will be sure to catch your donors’ attention and inspire generosity.