Running a GoFundMe takes time, effort and creativity. While you’ve probably done a great job of sharing your link with your social network, here’s a list of 25 easy, initial tips to share your GoFundMe.
Remember: the success of your GoFundMe will depend on how effectively you share it!
1. Create a GoFundMe hashtag
This is a way to build social media awareness around your cause. Some ideas we have loved in the past are #willathewarrior, #reunitethetaylors and other tags that ignite interest.
2. Create a Facebook Event for your GoFundMe
Invite all of your Facebook friends. This can be a central gathering place for your supporters to see photos of your updates, share ideas and keep in touch with one another. Creating community is what GoFundMe is all about! Be sure to paste your link in the event description.
3. Make a video for your GoFundMe
While photos are extremely meaningful, a simple video from the Campaign Organiser talking about the impact of the GoFundMe takes a fundraiser from good to great.
4. Ask a friend to be your ambassador
Have you considered asking a friend to be your GoFundMe ambassador? This means asking them to share your GoFundMe with their networks and actively look for ways to promote your GoFundMe.
5. Post to Facebook and tag ten friends
Tagging friends on Facebook increases the reach of your GoFundMe because it may show up on your tagged friend's Timeline. We recommend writing a friendly challenge in the post like: “Share this with five friends for a high five from me!”
6. Share your campaign on LinkedIn
Make sure to post a professional and creative update when posting on LinkedIn. Read more here.
7. Write your link in an unexpected place
On your car? Chalk it on the sidewalk? Write it on a poster and hold it up at the World Series? The more creative, the better—this is a great way to create buzz around your GoFundMe!
8. Reach out to your local media
While sharing with your social network is the most important thing you can do, consider getting in contact with your local news organisations and blogs to let them know why your GoFundMe would interest the community and their readers!
9. Start an email chain
Remember email chains from back in the day? When the sender requested that you forward the email to 5 people? Bring it back! Email 10 contacts with your link and an explanation of why you are raising money and ask them to forward the email to 5 more people.
10. Post on Instagram
Our best advice for posting your GoFundMe on Instagram is to post a screenshot of your campaign's main image when viewed on a mobile device and share it to your feed with your title, hashtag and link (in your bio!).
11. Make a Pin about it
You will have to get creative with this one. Posting to Pinterest (and any additional social media outlets) means more clicks to your GoFundMe. Here is some information on how to post a Pin.
12. Team up with a local business
See if they will offer a fundraising night for your cause in which they donate a percentage of the proceeds to your GoFundMe. Or, see if a coffee or sandwich shop will temporarily name an item after your GoFundMe! Think “The Daniel’s Dream Deluxe”. We have even seen a great campaign organiser team up with a sock company to offer cozy socks as a reward to all donors! Make it win-win by spreading the word about how great the business is as well as thanking the business in your story.
13. Share your link in Facebook groups you’re a part of
Remember to focus your post on why your GoFundMe means so much to you and let any readers know of the immense power that even sharing the link on social media can have.
14. Step outside of your direct network
Post your link on your city's Facebook page! This is a great way to get in touch with local folk you may not know and who might be willing to help your cause by sharing your campaign link, donating or supporting you in other ways.
15. Post on Nextdoor
With Nextdoor, you can get in touch with people in your neighbourhood. This site is a great way to connect directly with the people in your neighbourhood. While everyone may not donate, posting on Nextdoor may help you create connections that could be meaningful in other ways.
16. Add some competition
Consider hosting a virtual “sharing contest”. Whoever shares your link the most times, or gets the most likes, wins something fun like a poetic or musical “Thank You” video posted to Facebook!
17. Share on Snapchat
It is as easy as it sounds. We recommend opening your GoFundMe on your mobile device, taking a screenshot and then uploading the screenshot as an image to your Snapchat story. Make sure to decorate it with related emojis or words!
18. Create business cards or stickers
These are low-cost, fun items to pass out to friends and family. Consider including inspiring quotes or a beautiful photo that relates to your cause in addition to your link, hashtag and title!
19. Host a potluck or gathering
An event hosted to share more information about your cause is a great way to create community around your GoFundMe. Plus, potlucks are very low cost! Do not forget to post about your event on Nextdoor!
20. Set up a bake sale
This will do two big things - first, you will raise money for your cause! Next, you will spread awareness about your GoFundMe to those in your community. Get creative by writing your link on each bag of cookies, cupcake wrappers etc.
21. Tweet at an influencer
Consider tweeting at someone on Twitter who has a large following (over 1,000 followers). Ask them to share your link and let them know why their followers will benefit from hearing about your GoFundMe.
22. Get creative with your updates
First, what about sending a message of appreciation, to thank your donors one by one? This will certainly make them feel valued. Or, use your gifts! Are you a singer, a poet or a great photographer? Get your supporters excited to stay tuned by posting “10 days of Songs”, videos or “30 days of Beautiful Photo Updates”. You will need to share these updates to Facebook so they are seen!
23. Connect with a local event
See if the event coordinators are interested in promoting your GoFundMe along with their event (Mic shout out? Campaign signs at the entrance?). Even more out of the box? See if they will let you set up a free booth!
We recommend getting as out of the box with your sharing as possible. The more buzz you can create around your GoFundMe and cause in general, the better!