After you have contacted your friends and family, it is important to get in touch with your community. When getting in touch with people you might not know personally, focus on letting them know how supporting your GoFundMe will positively impact their life. People like to support causes when they receive an emotional reward from doing so. Figuring out how to offer that positive experience is key to receiving support from the community.
Find The “Feel Good Factor”
Successful “feel good” businesses all offer one thing: positive social change. Toms, Warby Parker and Pura Vida Bracelets (to name a few) all offer their customers the “feel good factor” when purchasing their product. Toms donates a pair of shoes, Warby Parker donates a pair of eyeglasses and Pura Vida sells bracelets made straight from the source in Costa Rica.
To apply this idea to your GoFundMe, start thinking about ways that reaching your end goal will benefit your donors. For example:
Are you raising money for a new car? Offer free rides on every Friday for the next month to any of your donors.
Looking to make ends meet for the month? Offer to pay it forward by spending the next Saturday volunteering at an organisation selected by your donors.
- Looking to pay for your upcoming vacation? Offer your donors a “first person view” of your vacation by live streaming for 30 minutes each day, or promise to support local businesses by dining at local restaurants only.
Though this can take some creativity, it will be well worth the effort if you can reach your goal.
Capitalise on Community Events
Whether you live in an flat, house, dorm, farm or RV, chances are you live in some type of community. Most of these communities offer events which you should attend to share your GoFundMe!
Get in touch with the event organiser to see if you can volunteer your time to help and in exchange the event can promote your GoFundMe. Promotion can be anything from having your GoFundMe flyers on the welcome table, hanging a banner in the room, adding your GoFundMe link to the promotional materials or even speaking publicly about your GoFundMe. This can be especially beneficial if the event corresponds with your overall goal.
Pro Tip: Find local community events here
Post Signs... Everywhere!
You can find a campaign sign in your GoFundMe Dashboard, all you have to do is press ‘print!’ Campaign signs are most effective when hung around places where you normally visit. If you regularly attend concerts, see if you can hang your sign at your local venue. Or if you have a favourite coffee shop, ask the owner if you can post a few flyers for customers to see on their way out.
Get creative with these ideas and think of anywhere and everywhere that you can. Bars, pubs, rock climbing gyms, community centres, YMCA's and even local repair shops are all fair game.
Pro Tip: Have you considered contacting your local media?