After you've contacted your family and friends, it's important to get in touch with your community. When contacting people who you may not know personally, focus on letting them know how supporting your GoFundMe will have a positive impact on their life. People like to support causes when they receive an emotional reward – the feel good factor – for doing so. Working out how to offer that positive experience is key to receiving support from the community.
Find the "Feel Good Factor"
Successful, "feel good" businesses all offer one thing in common: positive social change. TOMS, Warby Parker and Pura Vida Bracelets (to name but a few) all offer their customers that "feel good factor" when purchasing their product. TOMS donates a pair of shoes, Warby Parker donates a pair of glasses and Pura Vida sells bracelets made straight from the source in Costa Rica.
To apply this idea to your GoFundMe, start thinking about ways that reaching your end goal will benefit your donors. For example:
Are you raising money for a new car? Offer free rides on every Friday for the next month to any of your donors.
Looking to make ends meet for the month? Offer to pay it forward by spending the next Saturday volunteering at an organisation selected by your donors.
- Looking to pay for your upcoming vacation? Offer your donors a “first person view” of your vacation by live streaming for 30 minutes each day, or promise to support local businesses by dining at local restaurants only.
Though this can take some creativity, it will be well worth the effort if you can reach your goal.
Pro Tip: Have you considered contacting your local media?
Making the most of community events
Whether you live in a flat, a house, a student hall of residence, on a farm or a houseboat, you probably live in some type of community. Most of these communities put on events which you can attend to share your GoFundMe!
Get in touch with the event organiser to see if you can volunteer your time to help in exchange for promotion of your GoFundMe at the event. Promotion can be anything from having your GoFundMe flyers on the welcome table, hanging a banner in the room, adding your GoFundMe link to the promotional materials or even speaking publicly about your GoFundMe. This can be especially beneficial if the event corresponds with your overall goal.
Pro Tip: Find local community events here