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Keep your donors updated

The update feature allows you to keep current and potential donors involved in your fundraising journey. Current donors are connected to your success and want to hear from you. Potential donors see updates as a reminder of your need.  

Successful fundraisers typically post one update (or more) a week. Updates are emailed to all subscribed donors. You can tick the boxes to have them automatically added to Facebook and Twitter as well.

When writing your update, think about including the following:

  • A photo or video - Images create a connection between donors and your cause. They can see the individuals they’re helping and how their money will be used.
  • New information about the fundraiser - If there’s been a change in use of funds or a status update, you can let your donors know.
  • A share request - Ask donors to kindly share with their friends and family if they can.
  • A thank you - Donors support you emotionally as well as financially. Let them know how much you appreciate their good vibes and thoughts. 
  • Words from supporters - If a supporter has shared words of encouragement, you could highlight them in an update. 

Here's an example of an update message: 

Hi everyone, I want to take this opportunity to thank you all for your thoughts and donations which have made a big difference to my poorly puppy.  

Sparky thanks you too and is feeling a bit better today after his trip to the vet earlier. He'll need to go back next week for more injections.  If you can, please share our fundraiser link <link> with 3 animal lovers you know over social media, email or text with a quick message about why you donated. Spreading the word is a huge help to us as Sparky continues to recover. More photos to come next week!

We also recommend having a look at these fundraisers to see other examples of successful update posts:

To post an update, follow these steps after signing into your GoFundMe account:

  1. From your fundraiser dashboard, select the 'Updates' tab
  2. Write your update where it says "Write a new update"
  3. Choose whether to "Add photo or video"
  4. Decide where to post the update by ticking or unticking the  "Email donors, Facebook and Twitter" options
  5. Click "Post update"

To edit or delete an update, follow these steps in your GoFundMe account:

  1. Select the "Updates" tab
  2. Select the three horizontal dots beside the update you want to edit
  3. Select "Edit update" or "Delete update" depending on the action you want to take
  4. If you're editing, make the changes and then select "Save" to submit. If deleting, select "Delete" to confirm the action

Looking for some more tips to make your fundraiser a success?
Submit this form and we’ll follow up with an email!

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