Welcome to GoFundMe! Keep reading to learn the tried and tested steps to creating a campaign that you’ll be proud to share and donors will be inspired to donate to.
1. Make Your GoFundMe Look Its Best
Take a look at these two campaigns. Which one do you think looks better?
It's the first one, isn't it? That's what we think too.
We recommend that you consider the following tips to create a compelling GoFundMe:
- Add a bright main image or make a video! Your main image/video is your shot at a powerful first impression. This is the image that will show up when you share your GoFundMe, so use clear and colourful images, where possible.
- We also recommend using photos of the people involved, whenever possible, because photos of people get stronger reactions than a graphic or text.
- Avoid blurry or low- quality images.
- Write a catchy and descriptive title. Make sure it is action-driven and includes the name of the person or organisation the funds are for.
Your story brings your GoFundMe to life. It is your chance to share your story’s details and convey why your cause means so much to you.
Pro Tip: Don’t forget you can add more photos and videos to your story!
From: Spreading Joy with a Bike
2. Share with family and friends on Facebook
Your first supporters will be the people in your life – your family and friends. This means that sharing your GoFundMe with your Facebook network should be your very first step. If you do not have Facebook, consider asking a close friend or relative who does have one to share your link on their Facebook timeline for you.
When posting to social media, add a personalised message with your link, explaining why your GoFundMe means so much to you and how grateful you will be for a donation or share! A simple, direct and heartfelt appeal will get you the most views.
Pro Tip: Sharing your GoFundMe on Facebook can increase donations by 350%. Remember, as well as asking your networks for a donation, you can also ask people in your life to spread the word by sharing your GoFundMe with their networks too!
3. Contact people personally by email, text messages and on social networks
Personally share your link with 4 or 5 family members or friends by sending a text message, Facebook message, email, asking in person or by making a phone call (basically, using whatever method you normally use to talk to your family and friends).
Did you know... That asking someone face-to-face is 34 times more effective than an email?
Next, spread the word about your story to any other social networks you’re part of, as well as communities you belong to. Building a strong sense of community around your GoFundMe will go a long way towards maintaining consistent donation volume. See: The GoFundMe Sharing Checklist.
Pro tip: Every GoFundMe is given a unique link that's easy to share with others. If you like, you can customise your GoFundMe link so it is easy to remember (but, the original one will always work!).
4. Post Frequent Updates
Supporters appreciate receiving updates from campaign organisers and updates can contribute to the success of your GoFundMe. Why? Because it’s a way to keep engaging the people who want to help you most.
Some great updates include:
- How donations are being used
- Thank you shout outs to those who have donated or shared
- Updates on your story - how is the GoFundMe doing? How close are you to your goal?
- A request for supporters to share your link with their networks
Pro Tip: Always include a call to action. For example: "Please share my link with four friends!" or
"Thanks for reading. Please donate and spread the word to a few people you’d like to share my story with!"
Pro Tip: For optimal sharing, we recommend selecting the options to post your update to Facebook, Twitter and email.
5. Show Your Appreciation
Always thank your donors as soon as you can! Your donors are sharing their hard earned money to help you accomplish something that is important to you.
We've made it simple for you to let donors know just how much their support means to you.
Pro Tip: You could ask your donors share your GoFundMe link – if you feel comfortable asking them to!
6. Withdraw Your Funds
Once you've started raising funds, you'll need to set up withdrawals. For personal campaigns, withdrawals can take 2-5 working days to reach the bank account on file, so it’s important to get these started as soon as possible! Making a withdrawal will not affect your GoFundMe. It will not be reflected on your GoFundMe that you have withdrawn funds. You can still accept donations and your GoFundMe will not end (until you choose to deactivate it). And you only have to request a withdrawal once. Once you set up your first withdrawal, donations will automatically be sent to you as they come in.
Pro Tip: Double check your account and transfer details with your bank before submitting them! If you enter bank details incorrectly, it can delay your withdrawal.
Did you know... Keeping funds in your payment account for too long can cause your donations to be turned off or even be refunded?
We wish you the very best with your GoFundMe! For more ideas on fundraising, read the rest of our Campaign Success Tips. Remember, GoFundMe is here for you 24 hours a day, 7 days a week.