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Tips: How to Promote My Campaign

Promoting your campaign is the most important part in getting donations. Here are some tips on gathering momentum.

Tell a Compelling Story


Your campaign story is what turns your campaign’s visitors into donors. A compelling campaign story will include all of these elements:

  • A clear description of who you are
  • Who (or what) you are raising money for 
  • How the donations will be used
  • Why this cause means so much to you 
  • Clearly formatted paragraphs that are easy to read

Don’t forget to proofread your story to make sure there aren't any spelling or grammar errors.

Get Early Donors

Share your campaign with a few close friends and family members first. They can review it and make a donation before you share your campaign with everyone else.

 

You can also encourage them to share your campaign on their own social media accounts to reach donors who are outside your network.

Be Creative
While sharing your campaign on social media is very effective, we also recommend thinking of offline strategies to reach other potential donors.

 

Some ideas include posting campaign signs, organising a fundraising event at a local cafe or restaurant, or getting in touch with other communities with which you are involved.

Go Public 

Contact your local newspaper, radio and TV stations to promote your campaign. They are frequently looking for new stories to cover.

 

Most media outlets allow you to submit a story online or access their reporters’ contact information. Just be sure that they mention your campaign link in the story.


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