Creating a GoFundMe from start to finish
We're happy that you're considering GoFundMe to help you fundraise for the events and causes important to you.
Look at this video to learn more:
Ready to get started?
Step 1: Let’s start with the basics
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Where will the funds go?
- Enter the location where you plan to withdraw funds. This will also determine the currency collected.
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What are you fundraising for?
- Choosing a category is just a way to help other people find your fundraiser, so you can select whichever seems closest to your situation.
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Who are you fundraising for?
- If you'll be managing transfers yourself, whether to a personal or company account, select "Yourself". If you'll need to add a beneficiary, select "Someone else". And if you’re raising funds for a charity and would like the funds to be sent directly to that charity, select “Charity”.
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Where will the funds go?
Step 2: Set your fundraising target
Your target amount should reflect how much you would like to raise. When setting your target, keep in mind there will be a transaction fee per donation, so you may want to set your goal slightly higher than what you need. You can learn more about setting your target in this article.
We’ll also suggest a goal to you or give you the option to use our automated goals. Our goal suggestion is based on fundraisers with similar locations, categories, etc. that found success on GoFundMe in the past 12 months. If you’re struggling to decide on the size of your need, then using our suggested goal is a great way to put your fundraiser on a par with other causes on our platform.
Automated goal settings is a great way to help take some administrative tasks off your plate so you can focus more on sharing and managing your fundraiser after publishing. Once you tell us how much you hope to raise in total, we’ll take care of choosing your starting goal and adjusting it upwards as you receive donations.
Here are some important things to know about your fundraising goal:
- You have the option to edit your goal settings at any time
- You do not need to reach your target to receive any funds
- Your fundraiser won't automatically end when you reach your target
Step 3: Create your GoFundMe account
To create your account, you'll sign in through Google or Apple or enter your name, email address, and a password. Double-check the spelling of your email, and it's good practice to make note of your password somewhere safe.
Make sure that you use an email account that you have access to, because our team will be sending you important messages there.
The name you enter will be displayed publicly on the fundraiser page. If you don't want to use your full name, whether for safety or personal reasons, you can enter your chosen name here. Make sure that you enter your legal name when it's time to set up transfers.
Step 4: Add a cover photo or video
Fundraisers using a personal photo or video that showcases the person, animal or cause that the funds are in aid of are generally more successful than those that do not. Whether you choose a photo or video, please bear the following points in mind:
- You must have the rights to post and share the photo or video
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It's best if the photo is clear and bright
- The recommended photo size is 720 x 405 pixels
- The photo must be in JPEG, PNG or BMP format
- Learn more about photos here
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The video must be hosted on YouTube
- Make sure it is set to Public
- Learn more about video here
Step 5: Tell your story & choose your title
A great story will be open, descriptive, and include a bit about who you are, what you're raising funds for, and how the money will be spent. If you're raising money for someone else (the beneficiary), it's a good idea to share how you know them.
If you’re having trouble deciding what to say, don’t worry – just start typing, and we can help with grammar, tone, word choice, and structure. Type at least 50 words, and then you can click “Enhance” to get some helpful suggestions.
Read more about fundraiser stories here.
Next, you’ll pick your fundraiser title. This is your chance to stand out, and we’ll suggest a few titles we think will really connect with donors. Strong titles will be specific to your cause, use names, and a call to action. Pick whichever suggested title resonates with you most, or try writing your own. If you write your own, it has to be 60 characters or less, so make sure it fits!
When you've finished writing your story, click “Review”. You can preview what your public page will look like and edit any information you’ve already entered. We suggest taking some time to read your title and story again to make sure you’ve included everything you wanted to share.
Step 6: Complete your fundraiser
Once you click "Complete fundraiser”", your campaign is live and able to receive donations!
Please continue reading for important information about how to start getting donations.
Get started today!
Step 7: Your fundraiser is ready. Let's start getting donations!
Your fundraiser can start receiving donations right away, and you'll want to start sharing as soon as possible so potential donors can see your fundraiser. Sharing your fundraiser with as many communities as you can is the best way for it to be successful. Here are a few ways to share, but if you would prefer not to connect these right now, you can click “next”:
- Social media: You can use this page to connect your GoFundMe to a variety of social media platforms, including Facebook, Messenger, X, and WhatsApp. You can also copy your fundraiser link here so you have it ready to send to people.
- In person: You can use your custom link to share your fundraiser over text message, on posters and print outs, when speaking to your community and as part of presentations. There are countless ways to get the word out using your link!
- Sharing strategies: It's important to share often and in many places. We've put together our best tips to help you share your fundraiser with the most potential supporters.
Sharing is the key part to getting donations on GoFundMe. If you aren’t sharing your fundraiser with your friends, family and community, then it’s not likely to get donations. Using your personal network can help get you closer to your goal, and you can read more about the different options for sharing in the 'Fundraiser Guides' section of our Help Centre.
Stay safe while sharing
GoFundMe and any social media platforms on which you share are public, which means bad actors can view both your fundraiser and any posts you make about it. Occasionally, bad actors may try to contact you through social media to advertise crowdfunding help. GoFundMe will never offer fundraiser promotion for a fee, and we don’t condone or suggest using any services that do.
Keep the following tips in mind when sharing on social media:
- Never share your GoFundMe account or personal and bank details over social media.
- Don't engage with individuals offering to promote your fundraiser for a fee.
- Don't click on any links sent in DMs unless you trust the sender.
Sharing your fundraiser on social media is incredibly important to reach your goal, and we want you to feel confident and safe while sharing. Following our tips will help you to avoid bad actors, but if you do come across something suspicious, please let our team know at accountsecurity@gofundme.com.
Step 8: Invite team members
Adding team members to your fundraiser can make it more successful. Team fundraisers have been shown to raise up to 3x more funds, and team members:
- Can help spread the word
- Can post updates and thank donors
- Cannot transfer funds or edit the story
Enter your team members’ email addresses and click "send invite" to ask them to join your team. Learn more about team fundraisers in this Help Centre article.
Your fundraiser is now live and you’re ready to raise funds.
We're here for you
Still need help? We’ll connect you with one of our Customer Care specialists to provide you with personalised support.
Contact us