Sharing your fundraiser on X (formerly Twitter)

Short, sweet, and to the point. X is another incredibly useful social platform where you can share your fundraiser. Unlike other social media platforms, you only have 280 characters to an X post, so you want to make sure you're including the important stuff. For your reference, the italicised portion of the last two sentences makes up 252 of the 280 character limit. However, we’ll share a quick tip below to work around the short character limit.

Consider the following for sharing the most impactful X post:

• Include an image - this will make your tweet more eye-catching than just words.
• Include your link - this will still count towards the character limit, so we suggest using the shortened version under the "Share fundraiser" button.
• Include the main reason for your fundraiser - think of it like a theme. What's the most concise way you can describe your reason for raising funds?
• Include a call to action - direct instructions are best, so make sure to ask people to donate. 

Not included in the character count, you can include up to 4 photos, a GIF, or a video in your X post. You can also add your fundraiser link to your X description by editing your X profile, which will make it easy for followers to find it. You can then add a short, "Link in bio" to the post instead of the whole link.

How to add your link to your X bio:

1. Click "Profile" from the menu on the left
2. Click "Edit profile" in the top right
3. Paste your link into the "Website" section
4. Be sure to save

Creating a thread on X

When sharing the story of your fundraiser, one post on X often doesn’t feel long enough to truly convey your need. Luckily, you can create a thread which will publish linked posts together so you can provide more detail and information than the original 280 character limit would allow. Follow these steps to create a thread on X:

1. Click the “Post” button to get started
2. Type the first portion of your message, and then click the plus icon
3. Continue to type your full message, and continue to click the plus icon as you need more posts (Text that is over the character limit will be highlighted, so you’ll know when you’ve reached your limit.)
4. Once you’ve shared your full message, click “Post all”

Consider the following for an impactful thread

• Each post in your thread should be a complete thought–don’t spread sentences across two posts in a thread. You’re telling a story with your thread, so make sure each portion of your story is complete before moving to the next.
• Include visual elements in each post of your thread. This will help tell your story and keep potential donors and readers engaged.
• Include a call to action, in this case to donate and share, at the end of your thread.

To share through GoFundMe: 

1. Go to the Manage dashboard for your fundraiser
2. Click the "Share fundraiser" button
3. Select X from the sharing options. This will generate a sharing poster
   • The sharing poster will include your main image, a goal bar, and a call to donate
4. Be sure to add your link before finalising your post to X

To share through X: