- Make sure it's great quality. Pictures that are out of focus, cropped, or use filters from Snapchat can be distracting (and not very eye-catching), and can take away from your GoFundMe.
- Use a relevant main image. We recommend you use a photo with the person or cause your GoFundMe is for. Bright and colorful images of people look best.
- Make sure it's appropriate for all ages. It's required that images on GoFundMe are suitable for people of all ages.
- Select a few impactful photos. Too many photos of the same thing in your story can overwhelm or distract your potential donors.
- Pick high-quality photos. Like your main image, make sure that photos sprinkled throughout your story are good quality, and not out of focus.
- Keep your donors up-to-date. Add photos when you post updates on your GoFundMe. Be sure to include relevant photos that highlight the importance of your cause.
Take for example, the GoFundMe for Rancho Relaxo’s expansion, the Campaign Organizer included clear photos of the people, the animals, and the property that make up the rescue organization. GoFundMes like this one are peppered with great photos in the story, as well as in updates. For your own GoFundMe, be sure to use the principles outlined above to make yours stand out.