While Facebook has paved the way for creating social networks, there are many other effective social media sites you can use to promote your GoFundMe.
Pro Tip: The key to promoting your GoFundMe is through frequent and engaging social media posts
Check out the top tips for promoting your GoFundMe on social media:
Best way to share your GoFundMe Link:
Our GoFundMe mobile app makes sharing to Instagram fast and simple. Just tap the Sharing icon at the top right of your screen and then select “Instagram.”
You’ll then want to add your campaign link into your bio, so your friends, family, and community know how to find your campaign. You can even take a screenshot of your campaign and post it to your Instagram story.
Pro Tip: You can also create an Instagram account or hashtag especially for your campaign. That way, your supporters can support your cause by spreading your hashtag. If you create one, it will make it super simple for people to find your GoFundMe across all social media channels with just a short phrase, and follow your story as you post related photos or videos to Instagram.
This can be a creative way to engage supporters who are more inclined to use Instagram to network and discover
Did you know... videos receive more interaction? Besides photos, videos are an amazing way to draw attention to your GoFundMe.
Best time of day to share your GoFundMe:
In our personal experience, it’s best to post content during off-work hours from 5-9 pm during weekdays. You want to post at the times your social networks are most active.
For example, Lyndsi created a GoFundMe to help find a cure for KLS, a rare condition her brother Mat suffers from. She made frequent and engaging posts to her Instagram account to keep the momentum going for her GoFundMe. Check this out:
Lyndsi is a pro at creating organic Instagram posts. For example, on polling day she posted this high quality photo of her brother along with her campaign link. Sharing frequently to Instagram during peak times is crucial for success!
When sharing to Twitter, make sure you include the following in 140 characters or less:
- Your GoFundMe link (If your link is too long, shorten it using bit.ly)
- A catchy image or phrase to draw interest to your Tweet
- Relevant Hashtags (the more the better!)
- Tag your friends and family
Best way to share your GoFundMe Link:
Pro Tip: Similar to Instagram, you can create a hashtag especially for your campaign. Just make sure it’s easy to remember and isn’t already in use.
Best time of day to share your GoFundMe:
The optimal times to tweet are 12–3 p.m., with a peak best time at 5 p.m. During the work week is the best, though some niches might have more active audiences on the weekend.
When YouTube sensation, Jérôme Jarre, created a GoFundMe, he made sure to promote his GoFundMe frequently on Twitter.
Jérôme produced an awesome video from his phone and uploaded it to Twitter along with a catchy post, his GoFundMe link, and a creative hashtag #LoveArmyVillage
Snapchat
Best way to share your GoFundMe Link:
Snapchat is another amazing way to share your GoFundMe through fun and creative posts. Recently, Snapchat added a new feature that allows users to easily share links.
When sending your GoFundMe link, make sure to add a relevant photo or video to your Snapchat. Feel free to get creative with your filters and settings!
Best time of day to share your GoFundMe:
It’s important to send direct messages during times your friends and family will be able to donate. People are most likely to donate during off work hours, so shoot for sending snaps between 5pm and 9 pm. To be sure that they see your message, you can 'save' the snap in your conversation by holding down on the message until you see ‘saved’ pop up on the right-hand side. Check out this example:
Best way to share your GoFundMe Link:
Linkedin has made it easier than ever to connect with your professional network and influencers within your community. You can post your GoFundMe link as a LinkedIn status to share with your network.
Pro Tip: Linkedin also has an amazing direct message feature that allows you to send personalized messages to influencers within your network. We’ve found personalized messages to be incredibly effective when getting the ball rolling with your campaign. When sending the link, you can include a bit about why your campaign is so important to you and even ask them to share on your behalf with their networks (if they feel comfortable doing so).
Best time of day to share your GoFundMe:
Similar to Facebook, we’ve found posting Monday through Friday during evening hours is the best time to post. However, you still will want to post during the time your network is most active on Linkedin.
Pinterest
Best way to share your GoFundMe Link:
We currently don’t have a way to post your GoFundMe campaign directly to Pinterest. You can still pin it to your board though!
The easiest way to do this is to first download the “Pin It” button to your browser. If you don’t have it already, you can download it for free from Google Play or the iTunes app store. Once you have the button, here are the steps to pin:
1. Visit your campaign link.
2. Hover over your main image and you’ll see ‘Pin it’ on the top left-hand side, as seen here.
3. Once you click on that, you’ll then be prompted to create or pick a board and then write a brief description, as seen here.
4. Click ‘Pin it’ and that’s it! Check it out here.
Make sure to add a description to your pin that is engaging and click worthy and add a few hashtags!
Pro Tip: Add your GoFundMe link to your Pinterest bio too!
Best time of day to share your GoFundMe:
We’ve found Saturdays and Sunday evenings are the best times to reach your audience.
We hope you found this guide helpful! The more you share your GoFundMe, the more support you can receive! Remember that GoFundMe is here to help. If you ever need any more help, please don’t hesitate to contact our Customer Happiness Team here.