After you’ve reached out to your friends and family, it’s important to reach out to your community. When reaching out to people you might not know personally, focus on letting them know how supporting your GoFundMe will positively impact their life. People like to support causes when they receive an emotional reward from doing so. Figuring out how to offer that positive experience is key to receiving support from the community.
Find The “Feel Good Factor”
Successful “feel good” businesses all offer one thing: positive social change. Toms, Warby Parker, and Pura Vida Bracelets (to name a few) all offer their customers the “feel good factor” when purchasing their product. Toms donates a pair of shoes, Warby Parker donates a pair of eyeglasses, and Pura Vida sells bracelets made straight from the source in Costa Rica.
To apply this idea to your GoFundMe, start thinking about ways that reaching your end goal will benefit your donors. For example:
Are you raising money for a new car? Offer free rides on every Friday for the next month to any of your donors.
Looking to make ends meet for the month? Offer to pay it forward by spending the next Saturday volunteering at an organization selected by your donors.
- Looking to pay for your upcoming vacation? Offer your donors a “first person view” of your vacation by live streaming for 30 minutes each day, or promise to support local businesses by dining at local restaurants only.
Though this can take some creativity, it will be well worth your time if you can reach your goal.
Pro Tip: Have you considered reaching out to your local media?
Capitalize on Community Events
Whether you live in an apartment, house, dorm, farm, or RV, chances are you live in some type of community. Most of these communities offer events, which you should attend to share your GoFundMe!
Reach out to the event organizer to see if you can volunteer your time to help, and in exchange, the event can promote your GoFundMe. Promotion can be anything from having your GoFundMe flyers on the welcome table, hanging a banner in the room, adding your GoFundMe link to the promotional materials, or even speaking publicly about your GoFundMe. This can be especially beneficial if the event corresponds with your overall goal.
Pro Tip: Find local community events here