We never know which stories are going to capture the hearts of thousands. Your GoFundMe could be next - you’ll never know unless you try. Before you consider contacting a news reporter, make sure your campaign is as compelling as possible. We recommend asking a close friend or relative to take a look for you, as a second pair of eyes.
Local Media Outlets Are Looking for a Great Story
Rather than simply sharing your GoFundMe link and why you need support, focus on why your story will engage the news outlet’s audience. Journalists don’t want to provide you with free advertising. Instead, they want to provide valuble stories to their readers. Find your angle—how does your GoFundMe do this for them?
What to Send Them:
- A short, clear blurb that will engage them to read more. To get the attention of journalists, start with a short blurb explaining your story, the connection it has to the community, and why it’s so interesting. Once they’re engaged, they’ll read your story with the details.
- Your link. Make sure it’s easy to remember. Have you customized your campaign link yet? See: How to Use your GoFundMe link
- Great photos or video. Make sure to include 1-3 high-resolution photos. Photos of people are usually better than photos of places. If a news outlet does decide to feature your campaign, they will eventually need this, so providing photos from the get-go makes your story even more compelling. Bonus points for having an engaging video to share.
- Your unique angle. What sets your story apart from others? Why will their audience fall in love with your story?
From: Paul and his Copper Coins
Contact the Right News Outlets
Make sure you’re contacting news outlets that will be interested in stories like yours. Have a heartwarming story about the adorable puppy you just rescued? A business magazine is not the best news outlet to send it to.
Did You Know… It’s important to look for media sources that relate to the category of your GoFundMe (medical, pets, etc.), or that love featuring stories happening in the community.
Pro Tip: Not sure who covers GoFundMe stories in your community? To get a better idea, Google the name of your city and “GoFundMe,” and click “News.” There’s probably a lot to look through.
Pro Tip: Look for individuals, rather than bombarding dozens of journalists. Targeting the right people who have written similar stories in the past will get you better results.
How to Contact Them
- Find their email. Once your story is concise, you’ve identified a great journalist, and you have beautiful photos ready to go, search the internet for the contact information of your journalist.
- Use social media. Social media platforms—like Twitter, LinkedIn, and Facebook—are excellent places to reach out to reporters and journalists. With a simple use of “@,” you can get the attention of someone interested in featuring your story.
- Look for the contact form. Not finding your journalist’s contact information online? Most media organizations have an easy-to-use contact form right on their site.
- Use your network. While you’ve probably already done a great job sharing your campaign link and story via social media and email, have you asked around to see if anyone in your network has local media contacts? You may be surprised at how well connected your supporters are.
How to Stand Out
Remember, it’s all about how you frame it. Don’t ask the media outlet for help. Instead, focus on why your story will resonate or warm the hearts of their audiences. Your local media spends their days searching for stories like yours. Get creative and make your story one worth covering!