The GoFundMe homepage, Public Search Directory, and category listings are meant to be a snapshot of what’s going on our site at any given time. We don’t rotate any of these campaigns manually and it is not a promotional tool that helps a campaign raise more donations. Instead, the campaigns that appear are based on an algorithm that takes into account donation frequency, percentage to goal, and time since launch.
Campaigns that appear on the GoFundMe homepage often follow these steps to become successful:
- Share with friends and family on Facebook
- Share their GoFundMe campaign link in emails and other social networks
- Use a great photo and write an interesting campaign story
- Post updates for their donors to follow
Keep in mind that donors don't really browse GoFundMe. They'll visit your campaign when it's shared through email, Facebook, Twitter, or maybe even a local news article. Focus on sharing your campaign for the best results!
For more tips on running a successful campaign, check out this article.