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Tips: Using Reward Levels to Increase Donations

Reward Levels are a fun, personalized way to show your appreciation to your donors. Your rewards can be a physical item, a handmade gift, or even a kind gesture. Feel free to get creative with these.


Adding Reward Levels can also encourage people to donate specific amounts. For example, if you offer a $25 Reward Level that gifts your donors homemade chocolate-chip cookies, they may be inclined to donate $25 instead of $10 or $15.


Offering Reward Levels can create a more collaborative and memorable experience for you and your donors.


To add Reward Levels, follow these steps using a desktop or laptop computer:

  1. Sign into your GoFundMe account at
  2. Click "Edit" at top of your Dashboard and then click "Story" 
  3. Scroll down to the bottom and click on ‘Offer Reward Levels’
  4. Enter the donation amount required to receive the reward, the name of the reward, and a brief description of the reward
  5. Click “Save”

If you're sending out physical rewards, be sure to select the option to ask your donors for their mailing information. You can export this information later when you're ready to mail them out.

Once your Reward Levels are saved, your donors will see them when they donate to your campaign.

*Please note that this product feature is not currently available for Certified Charity campaigns.

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