Updates are a great way to rally support, rejuvenate your fundraiser, and let donors know what has happened since they made their donation, which can keep the momentum for your fundraiser! Update emails are sent to donors from your fundraiser, as long as they haven't unsubscribed.
Remember to post updates often, to sustain the momentum you create with your fundraiser. For additional support and advice directly from other GoFundMe Organizers, please check out our GoFundMe Community.
Ideas for what to include in your updates:
- Let your supporters know how grateful you are for their help so far.
- Give an update on how you (or your beneficiary) is doing—and share a photo.
- Ask supporters to continue sharing the fundraiser to get the word out—this is the most important thing to receive more donations.
- Share some of the kind words of encouragement that donors have posted with their donations.
- Remind supporters that even a $5 donation, or a share, will get you closer to reaching your goal.
- Design a unique and eye catching image on Canva to include!
Here is an example of an update message:
Hi everyone, I want to take this opportunity to thank you all for your thoughts and donations which have made a big difference for my sick puppy.
Sparky thanks you too and is feeling a bit better today after his trip to the vet earlier. He'll need to go back next week for more shots. If you can, please share our fundraiser link <link> with 3 animal lovers you know over social media, email, or text with a quick message about why you donated. Spreading the word is a huge help to us as Sparky continues to recover. More photos to come next week!
We also recommend checking out these fundraisers to see additional examples of successful update posts:
- https://www.gofundme.com/f/please-save-damian
- https://www.gofundme.com/f/please-help-frue-furloughed
To post an update, follow these steps after signing into your GoFundMe account:
- Click "Manage” on the fundraiser you’d like to send an update from
- Select the ''Update'' button on the right hand side of your computer, or on the bottom of the screen on the app
- Write your update where it says “Share your news...” in the box and click "Add photo or video” if you’d like to add images or videos
- Check the "Facebook, Twitter, and Donors & followers" options to spread your update beyond just the fundraiser page. Uncheck these options if you would prefer not to share there (in this case it would just post on your GoFundMe page)
- Click "Post Update"
To edit or delete an update, follow these steps in your GoFundMe account:
- Select the "Updates" tab from the middle of your dashboard
- Select the three, small vertical dots beside the update you would like to edit
- Select "Edit update" or "Delete update" depending on the action you want to take
- If editing, make the desired changes, and then select "Edit update" again to submit. If deleting, select "Yes, delete" to confirm the action
