How fundraising works on GoFundMe

Whether you’ve already created your fundraiser, or haven’t gotten started yet, there are a few things to keep in mind along your fundraising journey. In this article, we’ll explain how GoFundMe, and crowdfunding in general, works, and we’ll also share some tips for successful fundraising. 

What is crowdfunding? 

As an organizer, it’s important to know that the success of your fundraiser often depends on who you share it with; GoFundMe does not find donors for fundraisers. Rest assured, we have plenty of tips to help your fundraiser gain visibility and reach a wider audience, but please keep in mind strangers rarely donate to strangers on GoFundMe. 

Crowdfunding is when a group of people come together and donate to a cause that they care about. As a GoFundMe organizer, you will be reaching out to your friends, family, and community to ask for support. We know that this might feel a bit overwhelming, but keep in mind, everyone needs help sometimes, and your network will likely be more than happy to support your cause. If you’re thinking “Well, I don’t have a very big network to share with”, we've put together some articles for tips on managing and sharing your fundraiser.