How fundraising works on GoFundMe

In this article, we’ll explain how GoFundMe, and crowdfunding in general, works. 

• What is crowdfunding?
• Crowdfunding on GoFundMe

What is crowdfunding?

Crowdfunding is when a group of people come together and donate to a cause they care about. Crowdfunding is largely an online practice, and you reach out to friends, family, and community to ask for support and donations. We know this might feel a bit overwhelming, but keep in mind, everyone needs help sometimes, and your community will likely be more than happy to support your cause.

Crowdfunding on GoFundMe

To crowdfund on GoFundMe, you'll create a public GoFundMe and share your link with friends, family, and your larger communities and circles of contacts. Your page will include a main cover photo or video and space for you to share your story with potential donors. By choosing to crowdfund on GoFundMe, you're gaining access to many tools and resources, and you'll have the benefit of our robust safety infrastructure designed to keep you and your supporters safe. Some of these tools include:

• Fundraiser editing tools to update your main image, story, or goal at any time
• Updates and thank yous to keep in touch with current and future supporters
• Recurring donations and automated goals
• Tips and strategies to help make your GoFundMe successful

With all the great features GoFundMe offers, it's still important to remember that GoFundMe does not find donors for fundraisers. As an organiser, the success of your fundraiser often depends on telling your fundraising story well and the work you put into sharing it. Rest assured, we have plenty of tips to help your fundraiser gain visibility and reach a wider audience.

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