How fundraising works on GoFundMe
In this article, we’ll explain how GoFundMe, and crowdfunding in general, works.
What is crowdfunding?
Crowdfunding is when a group of people come together and donate to a cause they care about. Crowdfunding is largely an online practice, and you'll be reaching out to your friends, family and community to ask for support and donations. We know this might feel a bit overwhelming, but keep in mind that everyone needs help sometimes, and your network will probably be more than happy to support your cause.
Crowdfunding on GoFundMe
To crowdfund on GoFundMe, you'll create a public fundraiser page and share your fundraiser link with friends, family, and your larger communities and circles of contacts. Your page will include a main cover photo or video and space for you to share your story with potential donors. By choosing to crowdfund on GoFundMe, you're gaining access to many tools and resources, and you'll have the benefit of our robust safety infrastructure designed to keep you and your donors safe. Some of these tools include:
- Fundraiser editing tools to update your main image, story, or goal at any time
- Updates and thank yous to keep in touch with current and future donors
- For UK fundraisers, recurring donations and suggested goals
- Tips and strategies to help make your fundraiser successful
With all the great features GoFundMe offers, it's still important to remember that GoFundMe does not find donors for fundraisers. As an organiser, the success of your fundraiser often depends on telling your fundraising story well and the work you put into sharing it. Rest assured, we have lots of tips to help your fundraiser gain visibility and reach a wider audience.
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