Managing and making the most of your GoFundMe Nonprofit Page

*Fundraising for nonprofits is only available in the US, UK, Ireland, Australia, and Canada. At this time, Nonprofit Pages are only available in the US.

To help nonprofits benefit from our large community of donors and organic search, nonprofits now have public Nonprofit Pages on GoFundMe. These Pages are discoverable from the GoFundMe search page and search engines, and they provide one easy place for supporters to donate directly to your nonprofit, start a fundraiser on behalf of your nonprofit in one click, or share your nonprofit’s fundraisers with their communities.

In this article, we'll cover: 

• The difference between a Nonprofit Page and a GoFundMe Profile
• Claiming your nonprofit
• Managing your page
• Editing your Nonprofit Page's default cover image
• Accessing data
• Adding multiple administrators
• Receiving funds

What’s the difference between a Nonprofit Page and a GoFundMe Profile? 

Nonprofit Pages are automatically created for active nonprofits in our supported countries. Nonprofit Pages also include the organization logo, mission statement, recent donations, and helpful information for donors considering providing their support and funds. With a Nonprofit Page, you can utilize organic search and unique donor insights to unlock a community of supporters to take your next fundraising initiative to the next level. 

GoFundMe Profiles are manually created by supporters to highlight a curated list of causes, showcase impact, and amplify social channels. Click here to find out more about how you can inspire giving with your GoFundMe Profile.

Claiming your nonprofit

You’ll need to claim and confirm your connection to your nonprofit in order to gain access to donor data and edit your Nonprofit Page. To start the process, be sure the individual claiming the nonprofit has one of the following, or similar, roles within the organization:

• Fundraising Manager
• Donor Relations Manager
• Executive Director
• Board Member
• Treasurer/Assistant Treasurer
• Senior Leadership

Next, you’ll want to gather the following documents to be ready to confirm your connection to the nonprofit:

• Passport or a government-issued photo ID
• Charity’s registration showing your name/role (like an IRS Form 990)
• Recent pay stub
• Bank statement listing you as an authorized signer

Then you’ll create a nonprofit account with GoFundMe, and we suggest using your work email connected to the nonprofit when following these steps:

1. Sign up for a charity account

2. Search for your nonprofit and select it
3. Then select Next
4. Select the verification link in the email sent to you
5. We’ll send another email with a link to start the confirmation process
6. Complete the steps using your official information and documents
7. We’ll follow up in an email to confirm your connection within 2 business days

Managing your page

Your Nonprofit Page will be located under the “Charity Activity” tab in your account. These pages are automatically generated using data from Guidestar and PayPal Giving Fund. If you encounter a ‘404 Not Found’ message, don’t worry—our team is actively adding thousands of Nonprofit Pages from supported countries to our database daily. As long as your nonprofit remains compliant and up to date with nonprofit regulations, your Nonprofit Page will be added automatically—no application is required.

After claiming your Nonprofit Page, you’ll be able to edit the following information:

• Name: Select from alias names sourced from Candid (Guidestar) and PPGF data. This ensures platform integrity and prevents fraudulent actions.
• Logo: Upload or replace your logo on your public nonprofit page.
• Mission Statement: Add or update up to 800 characters.
• Location: Update address details or hide the location entirely.
• Website(s): Add, edit, or remove links, including Website, Twitter (X), Facebook, Instagram, TikTok, Candid, and Charity Navigator.
• Causes: Choose to show or hide causes by selecting from GoFundMe-defined categories.
• Display settings: Remove your page from search results or GoFundMe entirely.

You’ll also receive email notifications when fundraisers are started on behalf of your organization.

To edit your page's information, just follow these steps:

1. Log into your verified nonprofit account
2. Select the “Manage page” button
3. Select “Edit” or “Change” next to the section you’d like to edit
4. Be sure to save

The following details won’t be editable:

• Established date 
• Tax ID
• NTEE code 

Discoverability and SEO

You’ll be able to choose whether your Nonprofit Page is public or private. When public, supporters will be able to search for your nonprofit on GoFundMe and your Page will surface in search engines. To edit your discoverability, just follow these steps:

1. Select “Settings” at the bottom of your page
2. You’ll have two options which can toggle on and off:
   1. Published on GoFundMe controls whether your page is public on GoFundMe
   2. Published to search results controls the ability for your page to display on search engines (Changes to this setting are not immediate, so please allow time for it to apply)

Toggling off both options will make your page private and hidden.

Editing your Nonprofit Page's default cover image

When a supporter creates a GoFundMe fundraiser on behalf of your nonprofit, a cover image will automatically be added to their fundraiser for them. GoFundMe will provide default images* for fundraisers connected to your nonprofit, but if you'd like to upload your own images, you can easily do that as well. 

Follow these steps to upload your own default images to your Nonprofit page:

1. Log into your verified nonprofit account
2. Select the "Manage page" button
3. Select the "Brand kit" tab
4. Choose "Upload" next to "Images"
5. You can upload images from your device, or if you're on mobile, you can choose to take a photo
6. Once you've uploaded your own cover images, you’ll have the option to turn off the default images if you’d prefer not to use them

Best practices for uploading images:

• Upload images in JPEG, PNG, or BMP formats
• File size should be under 10 MB
• Images should be in landscape (horizontal) orientation (Keep in mind, some layouts may crop images into a square, so a centered focal point is recommended.)

Follow these steps to hide default images:

1. Log into your verified nonprofit account
2. Select the "Manage page" button
3. Select the "Brand kit" tab
4. Scroll to the available images and click the three dot menu in the top right corner of the image you'd like to hide
5. Then click "Hide"

*The default images suggested on your Manage dashboard are AI generated.

Accessing data

After claiming and confirming your organization, you’ll gain access to insights on your donors and fundraisers. Along with receiving an email every time a fundraiser is created on behalf of your organization, you’ll also be able to access to the following:

• Supporter contact information like name and email address for anyone who has fundraised for your nonprofit or donated to your nonprofit—directly or via another supporter’s fundraiser (as long as they’ve opted into communication)
• Date, time, and amount of donation
• Where the donation came from–a fundraiser created for your nonprofit or from your Nonprofit Page
• A list of all fundraisers created for your nonprofit

To access this data, log into your charity account, and select “Access donor data” or “Access fundraiser data”. Then a CSV report will be sent to your email.

Adding multiple administrators

After initially claiming your Nonprofit Page, you'll be able to add multiple administrators with the same permissions as the original admin. Check out this article for steps to add multiple admins.

Receiving funds

There are two ways to receive funds on GoFundMe: via GoFundMe Pay or PayPal Giving Fund. If you have enabled GoFundMe Pay, all funds you receive through GoFundMe will be included in your regular payouts you receive from GoFundMe Pro. Otherwise, you will receive payouts in your PayPal account through PayPal Giving Fund.

GoFundMe partners with PayPal Giving Fund (PPGF) to securely send funds raised from certified nonprofit fundraisers. Enrolled charities will receive funds in their PayPal account at the end of each month. Money donated through the 15th of the month is sent that same month. Any donations received after the 15th will be paid out the following month. After the funds are in the charity’s PayPal account, they’ll be able to use the funds in PayPal, transfer the money to a bank account, or have a check mailed to them.

To receive a payout the same month of enrollment, you'll need to complete enrollment by the 10th of the month. Otherwise, the funds will be paid out the following month.

If the charity doesn't enroll in PayPal Giving Fund, the funds will be sent to the charity, via check, after a verification process. This can take 3-5 months after your first donation date on GoFundMe, and a check will be sent to the address you have on file with public records.

Make the most of your Nonprofit Page by sharing the link in newsletters, direct emails, and other communications with your network of supporters. Your Nonprofit Page provides easy-to-use links for supporters to start a fundraiser for your organization or to share your Nonprofit Page across multiple platforms. If you have any questions about managing your Nonprofit Page, please contact our team.