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Sharing your fundraiser on Facebook

Facebook is a great place to share your fundraiser because it tends to reach a broad group, it allows for long text descriptions, and you can include a clickable link.

It’s important to include a call to action to donate and share, and the link to your fundraiser. Since you have some additional space on Facebook, you should also include a few details about your fundraiser and why it’s important to you. Facebook allows for multiple images or videos as well.

Another great resource Facebook provides are Facebook Groups. Groups are different groups or communities that come together to share an interest. If you're already involved in Groups, be sure to post your fundraiser there. If you haven't joined a Group, it's a good idea to research some Groups that might have similar interests to what you're raising funds for. Posting to Groups allows you to reach individuals you might not know personally.

Sharing to Facebook through GoFundMe:

  1. Go to the Manage dashboard for your fundraiser
  2. Click "Share fundraiser" and choose the Facebook option
  3. GoFundMe will generate a sharing poster that you can share as a Facebook post–it will include your main image, a goal bar, and an ask to donate

Sharing through Facebook:

  1. Sign into your Facebook account
  2. Click the textbox that says “What’s on your mind?”
  3. Type your message into the box, and be sure to include your fundraiser link; you can add photos/videos using the “Add to your post” buttons
  4. Click “Post”

When creating your post, you should make sure to include your fundraiser link along with a brief description of your goal. Make sure that the privacy settings are set the way you’d like them; choosing “Public” or “Friends” will ensure that you have the most visibility.

How can my charity benefit from the Meta enhanced social sharing tools?

Charities that have opted into Meta's fundraising tools will have additional sharing capabilities on GoFundMe. Once qualified, the charity and their supporters will be able to share to Facebook with a clickable donate button and goal progress bar.

If your charity isn't already enrolled in Facebook fundraising tools, just follow these steps to take advantage of these sharing features:

  1. Create a Facebook Page for your organization, if you don’t have one
  2. Apply for Facebook’s Fundraising Tools through Meta

Once approved through Meta, you and your charity's supporters will be able to use the sharing features.

Stay safe while sharing

GoFundMe and any social media platforms you share on are public, which means bad actors have the opportunity to view both your fundraiser and posts you make about it. Occasionally, bad actors may try to reach out through social media to advertise crowdfunding help. GoFundMe will never offer fundraiser promotion for a fee, and we don’t condone or suggest using any services that do.

Keep the following tips in mind when sharing on social media:

  • Never share your GoFundMe account or personal and banking details over social media.
  • Don't engage with individuals offering to promote your fundraiser for a fee.
  • Don't click links sent in DMs unless you trust the sender.

Sharing your fundraiser on social media is incredibly important to reach your goal, and we want you to feel confident and safe while sharing. Following our tips will help you to avoid bad actors, but if you do come across something suspicious, please let our team know at accountsecurity@gofundme.com.

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